Privacy Policy

1. Information on the Collection of Personal Data and Contact Details of the Controller

1.1 We are pleased that you are visiting our website and thank you for your interest. On the following pages, we inform you about the handling of your personal data when using our website. Personal data is all data with which you can be personally identified.

1.2 The controller in charge of data processing on this website, within the meaning of the General Data Protection Regulation (GDPR), is: 

Konigsallee 92a
40212 Dusseldorf
Tel.:  +49 211 54039788
Fax: +49 211 882532187
E-Mail: [email protected]

The controller in charge of the processing of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the controller). You can recognize an encrypted connection by the character string https:// and the lock symbol in your browser line.

2. Data Collection When You Visit Our Website

When using our website for information only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data that is technically necessary for us to display the website to you:
- Our visited website;
- Date and time at the moment of access;
- Amount of data sent in bytes;
- Source/reference fr om which you came to the page;
- Browser used;
- Operating system used;
- IP address used (if applicable: in anonymized form)
Data processing is carried out in accordance with Art.  6 (1) point f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files subsequently, if there are any concrete indications of illegal use.

3. Content Delivery Network

On our website we use a content delivery network ("CDN») of the technology service provider Cloudflare Inc., 101 Townsend St.  San Francisco, CA 94107, USA ("Cloudflare"). 
A Content Delivery Network is an online service used to deliver large media files (such as graphics, page content or scripts) through a network of regionally distributed servers connected via the internet. The use of Cloudflare's content delivery network helps us to optimise the loading speeds of our website. The processing takes place in accordance with Art.  6 (1) point f GDPR on the basis of our legitimate interest in a secure and efficient provision, as well as improvement of the stability and functionality of our website. For more information about Cloudfare’s privacy policy, please visit

4. Cookies

In order to make your visit to our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). 
Other cookies remain on your terminal and enable us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). If cookies are set, they collect and process specific user information such as browser and location data as well as IP address values according to individual requirements. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie. You can check the duration of the respective cookie storage in the overview of the cookie settings of your web browser. 

If personal data are also processed by individual cookies set by us, the processing is carried out in accordance with Art.  6 (1)  point b GDPR either for  the execution of the contract or  in accordance with Art.  6 (1)  point f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.

We work together with advertising partners who help us to make our website more interesting for you. For this purpose, cookies from partner companies are also stored on your hard drive when you visit our website (third-party cookies). You will be informed individually and separately about the use of such cookies and the scope of the information collected in each case within the following sections.
Please note that you can set your browser in such a way that you are informed about the setting of cookies and you can decide individually about their acceptance or exclude the acceptance of cookies for certain cases or generally. Each browser differs in the way it manages the cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You will find these for the respective browsers under the following links:

- Internet Explorer:   
- Firefox: 
- Chrome: 
- Safari: 
- Opera: 
Please note that the functionality of our website may be limited if cookies are not accepted.

5. Contacting Us

When you contact us (e.g. via contact form or e-mail), personal data is collected. Which data is collected in the case of a contact form can be seen from the respective contact form (your email, the name you enter). This data is stored and used exclusively for the purpose of responding to your request or for establishing contact and for the associated technical administration. The legal basis for processing data is our legitimate interest in responding to your request in accordance with Art.  6 (1) point f GDPR.  If your contact is aimed at concluding a contract, the additional legal basis for the processing is Art.  6 (1) point b GDPR.  We will retain the data you provide on the contact form until you request its deletion, withdraw your consent for its storage or the purpose for its storage is no longer applicable (e.g. after processing your enquiry). Any mandatory statutory provisions, especially those regarding data retention periods, remain unaffected by this provision.

6. Use of Client Data for Direct Advertising

6.1. If you subscribe to our e-mail newsletter, we will send you regular information about our offers. The only mandatory information for sending the newsletter is your e-mail address. The indication of additional possible data is voluntary and is used to allow us to address you personally. We use the so-called double opt-in procedure for sending newsletters. This means that we will not send you an e-mail newsletter, unless you have expressly confirmed to us that you agree to the sending of such a newsletter. We will then send you a confirmation e-mail asking you to confirm that you wish to receive future newsletters by clicking on an appropriate link.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art.  6 (1) point a GDPR.  When you register for the newsletter, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration so that we can trace any possible misuse of your e-mail address at a later time. The data collected by us when you register for the newsletter will be used exclusively for the purpose of advertising by means of the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter. After your cancellation, your e-mail address will immediately be deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use data in excess thereof, which is permitted by law and about which we inform you in this declaration.

7. Plugins and Tools

7.1.Use of YouTube Videos
This website uses the YouTube embedding function for display and playback of videos offered by the provider YouTube, which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 ESW5, Ireland ("Google").
To this end, the extended data protection mode is used to ensure, according to provider information, that user information will only be stored once the playback function of the video is started. When the playback of embedded YouTube videos is started, the provider sets "YouTube" cookies in order to collect information about user behavior. According to indications from YouTube, the use of those cookies is intended, among other things, to record video statistics, to improve user-friendliness and to avoid improper actions. If you are logged in to Google, your information will be directly associated with your account when you click on a video.
If you do not wish to be associated with your profile on YouTube, you must log out before activating the button. Google saves your data (even for users who are not logged in) as usage profiles and evaluates them. Such an evaluation takes place in particular according to Art.  6 (1) point f GDPR, on the basis of the legitimate interests of Google in the insertion of personalized advertising, market research and/or demand-oriented design of its website. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right. When using YouTube, personal data may also be transmitted to the servers of Google LLC. in the USA.
Regardless of whether the embedded video is played back, a connection to the Google network "double click" is established when visiting this website. This may trigger further data processing beyond our control.
YouTube is used in the interests of making our online presence more attractive. This constitutes a legitimate interest in accordance with Art. 6, Par. 1(f) of the GDPR. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6, Par. 1(a) of the GDPR; consent may be withdrawn at any time.
Further information on YouTube’s privacy policy can be found in the provider's data protection declaration at: 

8. Analysis tools and advertising 

8.1 Facebook pixel
Within our online offer, the so-called "Facebook pixel" of the social network Facebook in extended data matching mode is applied. It is operated by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (hereinafter "Facebook").
If a user, who has given his explicit consent, clicks on an advertisement placed by us and played on Facebook, an addition is made to the URL of our linked page by Facebook pixels. This URL parameter is then entered into the user's browser via  a cookie after it has been forwarded, which is set by  our linked page itself. In addition, this cookie collects specific customer information, such as the email address that we collect on  our Facebook-associated website during transactions such as purchases, account signups, or registrations (advanced data matching). The cookie is then read by Facebook Pixel and enables the data, including the specific customer data, to be forwarded to Facebook. With the help of the Facebook pixel with extended data matching feature, Facebook is able to determine visitors of our online offer as a target group for the presentation of ads (so-called "Facebook ads"). 
The use of Facebook pixel is based on Art. 6, Par. 1(f) of the GDPR. The website owner has a legitimate interest in effective promotional activities, including those involving social media.
If corresponding consent has been requested (e.g. consent to the storage of cookies), processing is carried out exclusively on the basis of Art. 6, Par. 1(a) of the GDPR; consent may be withdrawn at any time.
For more information on protecting your privacy, see Facebook's information on data privacy: 
You can also deactivate the "Custom Audiences" remarketing function in the settings for advertisements at  To do so, you will first need to log into Facebook.
If you do not have a Facebook account, you can use Facebook's usage-based advertising on the website of the European Interactive Digital Advertising Alliance:  

8.2. Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website (including the abbreviated IP address) is usually transferred to a Google server and stored there, and may also be transferred to the servers of Google LLC. in the USA.
The storage of Google Analytics cookies and the use of this analysis tool are based on Art. 6, Par. 1(f) of the GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising. 

If corresponding consent has been requested (e.g. consent to the storage of cookies), processing is carried out exclusively on the basis of Art. 6, Par. 1(a) of the GDPR; consent may be withdrawn at any time.
For  the transmission of data from the EU to the USA, Google relies on so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European data protection level in the USA.
Further information about Google (Universal) Analytics can be found here: 

8.3. Hotjar

This website uses Hotjar, a web analytics service provider (Hotjar Ltd., Level 2, St Julian’s Business Centre, 3 Elia Zammit Street, St Julian’s STJ 1000, Malta). 

When you use this website, Hotjar collects and stores data, which is then used to create pseudonymised use profiles. These use profiles are intended to analyse visitor behaviour and are used to improve our online offering based on user needs.The use of Hotjar services is based on Art. 6, para. 1(f) of the GDPR. Analysing your use of our website is classed as a legitimate interest.

You can revoke your consent for the use of Hotjar services at:

9. Rights of the Data Subject

9.1 The applicable data protection law grants you the following comprehensive rights of data subjects (rights of information and intervention) vis-à-vis the data controller with regard to the processing of your personal data:

- Right of access by  the data subject pursuant to Art.  15 GDPR:  You shall have the right to receive the following information: The  personal data processed by  us; the purposes of the processing; the categories of processed personal data; the recipients or  categories
of recipients to whom the personal data have been or  will be disclosed; the envisaged period for  which the personal data will be stored, or,  if not possible, the criteria used to determine that period; the existence of the right to request from the controller rectification or  erasure of personal data or  restriction of processing personal data concerning the data subject or  to object to such processing; the right to lodge a complaint with a supervisory authority; wh ere the personal are not collected fr om the data subject, any available information as to their source; the existence of automated decision-making, including profiling and at least in those cases, meaningful information about the logic involved, as well  as the significance and envisaged consequences of such processing for  the data subject; the appropriate safeguards pursuant to Article 46 when personal data is transferred to a third country.

- Right to rectification pursuant to Art.  16 GDPR:  You have the right to obtain from the controller without undue delay the rectification of inaccurate personal data concerning you and/or the right to have incomplete personal data completed which are stored by us.

- Right to erasure (“right to be forgotten”) pursuant to Art.  17 GDPR:  You have the right to obtain from the controller the erasure of personal data concerning you if the conditions of Art.  17 (2)  GDPR are fulfilled. However, this right will not apply for exercising the freedom of expression and information, for  compliance with a legal obligation, for  reasons of public interest or for the establishment, exercise or  defense of legal claims.

- Right to restriction of processing pursuant to Art.  18 GDPR:  You have the right to obtain from the controller restriction of processing your personal data for  the following reasons: As long as the accuracy of your personal data contested by you will be verified. If you oppose the erasure of your personal data because of unlawful processing and you request the restriction of their use instead. If you require the personal data for  the establishment, exercise or  defense of legal claims, once we  no  longer need those data for the purposes of the processing. If you have objected to processing on grounds relating to your personal situation pending the verification whether our legitimate grounds override your grounds.

- Right to be informed pursuant to Art.  19 GDPR:  If you have asserted the right of rectification, erasure or restriction of processing against the controller, he is obliged to communicate to each recipient to whom the personal date has been disclosed any rectification or erasure of personal data or restriction of processing, unless this proves impossible or involves disproportionate effort. You have the right to be informed about those recipients.

- Right to data portability pursuant to Art.  20 GDPR:  You shall have the right to receive the personal data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format or to require that those data be transmitted to another controller, wh ere technically feasible.

- Right to withdraw a given consent pursuant to Art.  7 (3)  GDPR:  You have the right to withdraw your consent for  the processing of personal data at any time with effect for  the future. In the event of withdrawal, we  will immediately erase the data concerned, unless further processing can be based on  a legal basis for  processing without consent. The withdrawal of consent shall not affect the lawfulness of processing based on  consent before its withdrawal.

- Right to lodge a complaint pursuant to Art.  77 GDPR:  Without prejudice to any other administrative or  judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of personal data relating to you infringes the GDPR.





10. Duration of Storage of Personal Data

The  duration of the storage of personal data is based on  the respective legal basis, the purpose of processing and - if relevant – on  the respective legal retention period (e.g. commercial and tax retention periods).
If personal data is processed on  the basis of an express consent pursuant to Art.  6 (1) point a GDPR,  this data is stored until the data subject revokes his  consent.
If there are legal storage periods for  data that is processed within the framework of legal or  similar obligations on  the basis of Art.  6 (1)  point b GDPR,  this data will be routinely deleted after expiry of the storage periods if it is no  longer necessary for  the fulfillment
of the contract or  the initiation of the contract and/or if we  no  longer have a justified interest in further storage.
When processing personal data on  the basis of Art.  6 (1)  point f GDPR,  this data is stored until the data subject exercises his  right of objection in accordance with Art.  21 (1)
GDPR,  unless we  can provide compelling grounds for  processing worthy of protection which outweigh the interests, rights and freedoms of the data subject, or  the processing serves to assert, exercise or  defend legal claims.
If personal data is processed for  the purpose of direct marketing on  the basis of Art.  6 (1)  point f GDPR,  this data is stored until the data subject exercises his  right of objection pursuant to Art.  21 (2)  GDPR.
Unless otherwise stated in the information contained in this declaration on  specific processing situations, stored personal data will be deleted if it is no  longer necessary for the purposes for  which it was collected or otherwise processed.

11. Changes and updates of our Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our privacy practices, so we encourage you to review this Privacy Policy periodically. 
We reserve the right to amend Privacy Policy at any time, for any reason, without notice to you, other than the posting of the amended Privacy Policy on this site. We may email periodic reminders of our notices and may email you and other users. The provisions contained in the updated Privacy Policy supersede all previous notices or statements regarding our privacy practices and conditions that govern the use of this Website.

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